Due to the way we match pages it is not possible to currently to use HREFLang Builder on pages that have different language directories or page names.  In the example below the site has translated the "laptop" into French and Swedish.  As they are different names we cannot match them. 

In this case a HREFLang is not necessary:

1.  These pages are different pages due to the name and the translation so they are not technically duplicates. 

2.  These pages are in local languages so a query for that local name for "laptop" should return the correct version from the site.